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Trade Shows

Trade Shows are very important marketing
functions. They're also often very expensive. Much
can be done to make those dollars work harder for
you. Just don't show up at a show and hand out
brochures. There are things that should be done
before, during, and after the show. We're not going
to delve into all those things here. This section is
simply here to help you realize that some major
outpouring of resources will be necessary to handle
a trade show correctly.


All you need to do on this page is list the trade
shows you plan on attending, and the dates of these
shows.








Crisis Planning

You can count on a crisis happening. It could be your
crisis, your competitor's crisis, or a crisis for
everyone. For example, if you're in the
environmental consulting business, you can almost
count on a major oil spill happening somewhere in
the near future. Your firm should be ready to
immediately react to the new spill and be the first
to tell the public media, (TV, newspapers, etc.)
exactly what the problem is and what the possible
solutions are. This could get you national headlines
- if you're prepared for this þopportunity.þ


If the bad news concerns your company, your
marketing team needs to know what to say and what
not to say. Then they need to start repairing the
damage before you lose all your customers. The
trick is to be prepared before it happens!



List a few outside happenings that you could pre-
package.


1.

2.

3.


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